Abu Dhabi-based Etihad Airways and the Saudi Arabian football club Al Ittihad Football Club started a new partnership. The three year agreement, announced on 15 July 2015, named Etihad Airways as the official airline partner for the Abdul Latif Jameel League club.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer said, “We are delighted to visit Jeddah, the home of Al Ittihad Football Club, and to celebrate this new partnership which has captivated football fans in Saudi Arabia and across the Middle East.
“We were extremely proud to host the club for its visit to Abu Dhabi and Dubai in September, and this return trip to Jeddah to celebrate the commencement of the partnership with the club’s fans and officials marks another exciting chapter in the cooperation between Etihad Airways and Al Ittihad FC.”
Etihad Airways will continue to activate the partnership with Al Ittihad FC across a number of marketing and communications platforms, including home matches in King Abdullah Sports City Stadium, media conferences, exclusive club events and player appearances.
Al Ittihad FC will also use Etihad Airways as its preferred airline when the club and its supporters travel overseas for matches, including the Asian Champions League tournament.