A record 73 television channels will broadcast the 2016 Turkish Airlines Euroleague Final Four from Berlin, Germany to almost 200 countries and territories across the globe. The Final Four will be available virtually anywhere on the planet, with live broadcasts to airplanes and cruise ships bringing the range of television viewing possibilities even beyond the six inhabited continents.
The Turkish Airlines Euroleague Final Four takes place from Friday, May 13 to Sunday, May 15 in the German capital. The best four European basketball teams meet each other in the Turkish Airlines Euroleague Basketball Final Four at the Mercedes-Benz Arena, which has a capacity of 14,500 people.
On Friday, CSKA Moscow and Lokomotiv Kuban Krasnodar face off in the all-Russian first semifinal, to be followed by Fenerbahce Istanbul of Turkey and Laboral Kutxa Vitoria Gasteiz of Spain.
Dirk Bachmann, the most successful German basketball coach, will also take part in this event as ambassador. He is glad that the closed league becomes bigger from year to year – a great merit, which can be traced back to the top-quality marketing done by the Euroleague and Turkish Airlines. This year, the teams are as competitive as never before.
The Euroleague's most successful coach Zeljko Obradovic will be aiming to add a ninth trophy to his collection when he takes Turkish giants Fenerbahce Istanbul to the Final Four of basketball's premier club competition.
Fenerbahce are favorites to win the Euroleague, which no other Turkish club has done. After several years of heavy investment, the club boasts an array of European household names and several former NBA campaigners.
Euroleague Basketball was brought to life in the season 2000/2001. Since then, it is settled under the supervision of the ULEB (union of the Ligues Européennes of the basketball) every year. In 2010 Turkish Airlines, the airline that flies to more countries and international destinations than any other airline, became official title sponsor of the most important competition in European basketball as well as of the according final tournament. The successful partnership will be continued until 2020. Turkish Airlines and the German capital as this year's venue are linked in a longstanding relationship – 43 years ago their first airplane landed in Berlin.
“Besides strengthening the corporate cooperation initiated in 2010 with Euroleague Basketball, Europe's top-level basketball event and one of the most popular basketball organizations in the world, we’ve built a great brand appeal of Turkish Airlines across the world while we continue to move towards the goal of excellence in the international aviation industry. We are proud be the eponym of the Turkish Airlines Euroleague and global sponsor of the Eurocup for six years now.”, said Ahmet Olmustur, Chief Marketing Officer (CMO) of Turkish Airlines. “We firmly believe that sport has the ability to unite people from different nations and cultures. And these kind of partnerships offer the opportunity to develop a different kind of communication with a global audience, keeping alive the brand excellence with consumers not only in Turkey, but across the world.”
Turkish Airlines, priced with the Skytrax World Airline Award for the best Airline of Europe for the fifth time last year, has endorsed sports on an international level for many years.