Etihad Airways and Manchester City Football Club (Manchester City) have joined forces to celebrate grassroots football and launched a new digital video series. Etihad Airways and Manchester City visit some of the world’s most popular cities: Beijing, New York, Paris, and Mumbai and present on how grassroots football inspires, motivates and shapes young lives, while uncovering fascinating aspects of each city.
To delve fully into the nuances of the different cultures, Etihad Airways and Manchester City reached out to acclaimed youth media brand, VICE Media, through its in-house global agency, Virtue Worldwide, to produce City2City. The series tells everyday stories of aspiring young footballers and leaders who are using the power of football to help transform young individuals in four dynamic metropolises.
The first episode in the series visits Beijing and premieres on 13 April 2017. This film will follow the story of Huang and Ding, who by focusing their energies on the sport they love, are inspiring a whole new generation of footballers in China.
In New York, Etihad Airways pays a visit to Manchester City’s sister club, New York City FC and its ‘City in the Community’ charity programme. In the heart of Spanish Harlem, the episode introduces the young star of the film, Shaeline Diaz, who shook up the status quo in her family and community in pursuit of excellence both on and off the field. The episode charts her story as she tried to walk away from the sport she’d grown to love.
In Mumbai, England international and Manchester City Women player Jill Scott learns the inspirational story of Parvati Pujari and her relationship with the Magic Bus Foundation as she discovers strength and leadership through football. This film shows one of the many facets of an urban landscape marked by skyscrapers and surrounded by neighbourhoods in a colourful melting pot of cultures and ethnicities.
City2City comes to a close in Paris, exploring ‘les banlieues’ which have been home to some of French football’s best talents, including Manchester City youngster Thierry Ambrose, who talks about his path to becoming a professional player. The film follows journalist and storyteller, Ilyes Ramdani and local protégé, Enzo Lopes, to discover what makes this most diverse of communities such a hotbed of footballing talent.
Etihad Airways has been Manchester City’s main club partner since May 2009. The Club’s stadium has been renamed as the Etihad Stadium, forming the centrepiece of a newly-named Etihad Campus, which encompasses a large part of the Sport City site in East Manchester.