GenieMobile has completed a major rebranding and company re-launch.
The mobile app provider will now operate under the name of GenieConnect to reflect its expansion into a solutions provider of event intelligence solutions.
Giles Welch founder and CEO at GenieConnect commented “We have moved from GenieMobile to GenieConnect to reflect the expansion from a mobile app approach to a wider multi-screen/ multi-platform environment that better supports how visitors work. This provides event organizers with tools that enable them to transform real-life behavior at their events, exhibitions and conferences into business insight, new revenue opportunities and marketing intelligence.”The rebranding to GenieConnect reflects the broad range of products that are already provided to clients. GenieConnect will deliver in-depth insight into events through analysis of attendee behavior. The organisation generates content, recommendations, and connections based on information gathered by the attendees’ use of their products, providing customers with tools to create more effective and rewarding events.