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Technology on The Rise at CIBTM

  • Published by Vedat
Research conducted by Reed Travel Exhibitions has confirmed that 77% of buyer respondents who attended last year’s CIBTM confirmed that they regularly use social media as an events communication tool and 50% stated that they would begin implementing virtual meetings technology within the next 12 months.
In addition to this, 41% of buyers confirmed that they regularly use audience response systems, and a further 30% use mobile apps to provide information for their attendees, highlighting the increasing prominence of technology within the meetings industry in China.

CIBTM, the China Incentives, Business Travel and Meetings Exhibition, will hosted this year from 2nd – 4th September at the China National Convention Centre in Beijing. The show provides a gateway for international exhibitors to meet and expand their business into China.
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