As well as the Amadeus VIP Lounge at WTM, the partnership includes The Amadeus & WTM Awards. The Awards will cover ten categories, rewarding tourist boards for their best and most innovative product offerings. For example awards categories include, Blow the Budget - Once in a Lifetime Luxury Holiday and Most Authentic Travel Experiences Benefiting Communities and Conservation. The winners will be announced in Travel Tech Theatre on Wednesday 6 November at 4.45pm and followed by a Champagne Reception.
A vlogger (a video blogger) will then experience the winning trips and produce vlogs (video blogs) to help promote the destinations and the winning experiences.
The Amadeus VIP Lounge at WTM (TT160) will be the centre-piece of The Travel Tech Show at WTM available for the industry’s VIPs and senior executives.
Throughout the year, The Travel Tech Show at WTM and Amadeus will host four round table discussions on travel technology-related subject, with a White Paper produced for each event.
A comprehensive white paper of the four events will be written and unveiled at The Travel Tech Show at WTM in the headline slot in the Travel Technology Theatre conference programme.
Amadeus Managing Director Diane Bouzebiba said: "It is vital that all stakeholders evolve to provide a superior service for 21st century travellers.
This means adapting to a more customer-centric approach that reduces stress from the initial travel search right through to in-journey information services. Amadeus is committed to helping all stakeholders succeed in travel.
“Our continuous investment in smarter technology enables travel consultants to search and match the travel options most suited to their customer’s unique needs, which is why we are delighted to be partnering with The Travel Tech Show at WTM."
The Travel Tech Show at WTM Head of Marketing and Communications Micaela Juarez said: “I am delighted to be able to welcome Amadeus as a partner of the new The Travel Tech Show at WTM. Travel technology is an increasingly important area for the industry, which has been demonstrated by the astronomical growth at WTM over the past few years and the decision to create ‘a show within a show’ concept.
“The year-round relationship will see The Travel Tech Show at WTM and Amadeus create a body of analysis and information which will benefit the whole industry.”