BLUE, which stands for Bus Line Universal Entertainment, enables passengers to watch movies, listen to music, surf the Web and play games from the comfort of their seats using their own personal Wi-Fi enabled device. BLUE is based on the Lufthansa Systems innovative Velimo platform. Lufthansa Systems is the first in the market to deliver a turnkey video solution over WiFi on a bus with secure digital rights management encryption and a compliant content supply chain, both approved by the Hollywood Studios.
BLUE is now available on the company’s premium Greyhound Express® service between Dallas and Houston, as part of an exclusive six-month pilot program, with broader roll-out planned for later this year. It will also test BLUE on buses operated by its sister company, BoltBus, in the Pacific Northwest during this same period. Greyhound is the first and only intercity bus carrier to offer a personalized on-board entertainment experience provided by Lufthansa Systems. When developing the solution both companies benefited from the leading edge technology from Lufthansa Systems and from the extensive experience of the German IT specialist in providing trend setting infotainment solutions for mobile platforms like aircraft and cruise ships.
Once on board, customers can enjoy BLUE via their Wi-Fi enabled personal devices including laptops, tablets or smartphones, with access to more than 25 movies, 15 hours of television shows, 100 music albums and five games. Customers can also surf the Web, read digital news publications, check their trip maps and review destination guides.
Greyhound has been moving quickly to introduce a number of advancements to improve the travel experience. The company recently installed self-service ticketing kiosks at more than 20 major terminals, allowing customers to purchase a ticket using cash or credit card, weigh their bag and receive a destination bag tag all in one transaction. Greyhound also expanded its wireless network to include nearly 95 Wi-Fi enabled terminals, introduced its book on-line/pay with cash feature on Greyhound.com, and launched The Hound, Greyhound’s official blog featuring the company’s latest news, travel deals, and regularly featured destinations and attractions.