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Choice Hotels Innovation Simplifies Mobile Booking

  • Published by Vedat
Choice Hotels International, Inc. builds upon its history of technological innovation with the launch today of RapidBook, enabling travelers to make reservations quickly and easily using a mobile device.

“Our guests are constantly changing the way they shop for and book travel,” said Robert McDowell, senior vice president, global distribution, Choice Hotels International. “Choice Hotels is tracking right along with them, providing innovative tools so our franchisees can reach their customers who are embracing the new mobile technology as it evolves.

“Today, mobile is the fastest growing way to make hotel reservations,” McDowell continued. “But mobile booking must be fast and convenient for busy travelers on the go. RapidBook takes the frustration out of the mobile reservation process by eliminating the need to fill in information and credit card numbers on a tiny phone screen. Users simply enter their information one time when completing their online profile. After that, they’re ready to book quickly through the Choice Hotels mobile website.”

RapidBook streamlines the search and checkout functions by leveraging the preferences and other information customers opt to add to their online profile. A guest may tell us, for instance, that he or she prefers non-smoking rooms with a king bed. The mobile enhancement recalls the guest’s preferences, provides similar rooms for future searches and also recalls payment information. Customers spend less time looking for rooms and entering data on their smartphones and can complete their reservations in a fraction of the time it previously took.

Choice Hotels mobile business was up almost 200 percent in 2012 over the previous year. Today, the Choice Hotels iPhone, Android, and iPad apps currently generate thousands of reservations by more than 100,000 consumers every month. “Thanks in part to our mobile innovations, Choice Hotels’ mobile revenue is up significantly year-over-year, and mobile makes up a rapidly growing portion of the company’s online revenue,” McDowell said.
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