The API gives channel managers, intermediaries and hotels – from independents to small groups and chains – an easy to use and seamless point of access to GTA’s systems. TravelClick has incorporated the API into its EZYield Channel Management offering, ensuring speed and accuracy with respect to updating rates and availability to tens of thousands of travel selling businesses using GTA’s booking systems. The partnership with GTA further increases TravelClick’s leadership position in channel management and provides its clients with visibility on more key booking channels to increase their revenue.
“Our partnership with TravelClick gives their customers an easy way to put their latest rates and availability in front of tens of thousands of travel clients around the world,” says Martin Jones, GTA’s Senior Vice President for Global Sourcing & Product Development.
“Hotels rely on TravelClick’s solutions to make it easier for them to work with a wide range of distributors like ourselves and manage rates and allotments to present the most enticing offer to potential travellers. Now, our Supplier XML API makes it even easier for TravelClick to connect to our systems, helping hotels benefit from our extraordinary reach. It means every hotel – whatever their size or budgets – can reach, market and sell to new and existing consumers.”
“TravelClick is investing in a series of partnerships to expand and improve the quality of our connections and provide our hotel clients with more opportunities to increase bookings and ultimately revenue through online channels. The partnership with GTA is a prime example of this investment,” said John Guilfoy, TravelClick’s VP and General Manager, EZYield. “With fast and reliable connections to GTA’s world-class channels, hotels can expand their reach and increase their business from travellers in key markets throughout the world.”
Part of the Kuoni group, GTA is a worldwide wholesale travel provider with properties sourced from tens of thousands of travel suppliers in nearly 190 countries. Its booking sites – GTA retail, TravelCube and Travel Bound, as well as GTA wholesale – and XML system together bring hotels over 21,000 bookings every day.