The two companies have a long-standing relationship in the U.S., where Sabre has been providing low fare search technology for the company for more than a decade. Under the new agreement, StudentUniverse, a service synonymous within the U.S. student community for providing exclusive student travel deals, will also leverage Sabre's shopping technology for its expansion into the U.K. and other international markets.
"Our members want great deals and unique experiences that they'll remember forever," said Atle Skalleberg, StudentUniverse CEO. "To deliver that, we negotiate exclusive travel deals, and hand-pick travel technology partners like Sabre who we know provide a broad range of fare options. Our investment in technology has paid off over the years and given us a competitive edge that hopefully will help us break into new markets."
StudentUniverse, which attracts more than 8 million students to their website every year, will use Sabre's next-generation air shopping platform, which was recently found by an independent study to find the lowest fares in the marketplace. The platform uses a specially-designed algorithm that searches, evaluates and ranks more than a billion fare combinations, providing the shopper with a comprehensive list of the lowest fare options.
"Shopping for travel is far more complex than it used to be, particularly for students who are simply after a great experience on a tight budget, and though we're starting to see personalization take off, the desire to find the lowest fare will never go away," said Greg Webb, president for Sabre Travel Network. "That's why Sabre has consistently made such big investments in low fare shopping technology and mobile, because these are so important to valued customers like StudentUniverse."