Amadeus, a leading technology partner for the global travel industry, and the European Travel Commission (ETC) signed a strategic partnership to promote Europe as a tourism destination.
This partnership agreement falls within the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. Amadeus announced the provision of the VisitEurope app in November 2013.
Amadeus will contribute with its technology solutions and its knowledge of the European travel industry, whilst ETC will bring in the local knowledge of its 33 National Tourism Organisation (NTOs) members.
Amadeus and ETC will cooperate in three main areas, including:
• Technology – Amadeus has developed VisitEurope, a mobile app with innovative search and social media features, to market Europe as an attractive tourism destination. (Check here for more details: http://www.amadeus.com/blog/04/03/visiteurope-app/).
• Joint research initiatives to analyse relevant travel industry trends and market-specific insights.
• Organisation of seminars and educational programmes to realise the potential of the European travel industry to attract more visitors to Europe.
Both organisations will also look at extending this collaborative effort to other relevant travel industry stakeholders in order to accomplish the goals of “Destination Europe 2020”.