Starwood Hotels & Resorts introduced new app for Google Glass

  • Published by Ozgur Tore

Developing for Google Glass, Starwood Hotels & Resorts Worldwide, Inc. introduced a new SPG app that is the first from a hospitality company to leverage this emerging, wearable technology platform.

Creating new ways to be closer to its guests, Starwood’s new SPG app for Google Glass extends the company’s leadership and adoption of the latest digital technologies.

spg glass

The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide. The new experience will enable guests to review their SPG account and immerse themselves in any of Starwood’s nine, design-led brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®.

The app is designed to assist travelers in each stage of their journey - from imaginative destination exploration to practical logistics planning before, during, and after a visit - all within a quick, easy, and streamlined format valued by on-the-go users of wearable technology. The SPG app for Google Glass is the only Glass app currently available that enables booking a stay at any of Starwood’s hotels around the world.

The personalized interface of the SPG app for Google Glass is ideal for any Glass Explorer, whether the guest is searching for upcoming business trips or a long summer vacation. The app provides users with critical account information, including number of Starpoints and upcoming and past stays to help travelers make the most of their SPG membership.

The release of the SPG app for Google Glass beta product allows the Google Explorer network to give direct feedback to Starwood’s design and development teams, providing deeper insight into how different channels are used and what makes them meaningful to users. This insight, coupled with the in-house tech talent, will allow Starwood to continue enhancing the SPG app for Google Glass and develop other wearable technology products that best respond to the desires of the SPG community and further cement Starwood’s reputation as a leader in digital innovation.

The SPG app for Google Glass is now available to Google Glass Explorers. More information on the SPG app for Google Glass can be found at



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