LinkedIn has entered into an agreement to acquire a leader in business audience marketing.
LinkedIn is is buying Bizo, which offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments. Based in San Francisco, CA, Bizo was founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan Stern.
The transaction is valued at approximately $175 million, subject to adjustment, in a combination of approximately 10 percent stock and approximately 90 percent cash. Subject to the completion of customary conditions, the acquisition is expected to close during the third quarter of 2014.
B2B marketers use Bizo to target prospects within professional segments, and nurture them at every stage of their sales and marketing funnel. Fueled by proprietary data management and targeting technology, their platform enables precise and measurable multi-channel marketing programs. Since 2008, the company has been helping brands meet their marketing objectives by getting the right message in front of the right audiences on the web.