US passengers say that inflight wifi influences their flight selection and, in some cases, they tend to pay more for specific flights.
These are among findings in the latest Honeywell Wireless Connectivity survey which affirms that fliers today expect constant and speedy Wi-Fi when traveling. The availability of Wi-Fi influences flight selection for 66% of passengers and nearly one in four have paid more for a flight with Wi-Fi. Almost half of the respondents would be willing to give up another convenience to have Wi-Fi access as fast as it is at home, including enduring airport security twice.
The research was conducted by Kelton among more than 1,000 adults in the United States who have used Wi-Fi on planes within the past 12 months.
Fliers believe wireless connectivity should always be a part of the in-flight experience, and it may even be viewed as a necessity.
- In-flight Wi-Fi availability influences flight selection for 66 percent of passengers.
- Nearly one in four (22 percent) admitted they’ve paid more for a flight with Wi-Fi, and close to one in five (17 percent) have switched from their preferred airline because another carrier had better Wi-Fi offerings.
- Demand is so strong that 37 percent would be upset if they didn’t have Wi-Fi access on their next flight, which is about the same amount (35 percent) as those who would be disappointed about not having food or drinks available for purchase.
- Eighty-five percent would use Wi-Fi on most or all flights if it was free.
Constant accessibility is key, but passengers also desire fast connections that enable them to stream videos, live chat with friends and family, and download files quickly. Almost half the respondents would be willing to experience a travel-related inconvenience for Wi-Fi that’s as fast as it is at home. From this group:
- Over two in five (45 percent) of these people would endure airport security twice.
- More than one in three (34 percent) would show up three hours before boarding time for superior speed.
- Twenty-nine percent would even swap their ticket to fly standby on a plane with Wi-Fi that’s as fast as it is at home.
What fliers like to do online?
- Thirty-nine percent received personal or general breaking news in-flight.
- Close to one in five (19 percent) have used in-flight Wi-Fi to plan their next vacation.
- Nine percent of respondents pretended they were in the office while on vacation.
Here’s a clip with some of the findings: