TravelClick, a global provider of innovative cloud-based revenue-generating solutions for the hospitality industry, has purchased TVtrip, the leading provider of video creation and distribution services for hotels around the globe, headquartered in Paris, France.
Larry Kutscher, CEO of TravelClick said, "As video continues to increasingly influence online purchasing habits, leading hoteliers are embracing and utilizing video content to their advantage to drive greater web traffic and conversion. TVtrip has developed a unique solution that allows hoteliers to create and deploy high quality, high impact video solutions in an affordable manner. By adding TVtrip's offering into TravelClick's suite of solutions, we will rapidly expand TVtrip's reach and make their video solutions accessible to the more than 38,000 hoteliers around the world that rely on us to build their websites, develop digital marketing strategies and utilize our Central Reservation System, iHotelier."
Over the past seven years, TVtrip has carved out an industry leading position creating, producing and distributing videos for hotels globally in a scalable manner that optimizes their online presence and performance. As part of the acquisition, TVtrip's three co-founders and team will remain an integral part of the business and continue to drive its strategy and growth, leveraging TravelClick's global products and resources.
"TravelClick's strategy has always been to offer best- in- class products to help our hotel clients achieve their operational and revenue growth objectives," said Kutscher. "The acquisition of TVtrip provides us with a talented team with deep hospitality and media experience, a scalable platform that will enable us to produce and distribute video content that showcases the unique qualities of our clients' properties, optimizes the content to improve the shopping experience and ultimately drives more bookings through their websites and other online channels."