Booking.com announced the launch of Booking Now, a new mobile app that revolutionizes the on-demand travel space by providing a completely personalized booking experience tailored to individual customer preferences and location.
By harnessing the power of data based on user behavior as well as GPS technology, Booking Now is the only App to showcase the world’s largest selection of more than 580,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers.
The launch of Booking Now supports the growing importance of mobile when it comes to booking accommodations within 48 hours. According to Booking.com data, worldwide almost half of reservations made within 48 hours are booked on a mobile device.
Booking Now personalizes real-time search results based on the unique traveler profile created by each first-time user to indicate specific accommodation preferences, such as desired price range and options like parking, breakfast and Wi-Fi. Users are then presented with the most relevant available accommodation suggestions based on their profile and within their defined location. Users can quickly and easily browse through the recommended options with a single swipe of their finger and book their preferred accommodation in just two taps. With Booking Now’s predictive analytics, the more frequently customers use the app, the more personalized their recommended matches become. Additionally, as users swipe through the app, they can pin their top hotel choice to the map to create a short, visual list for quick and easy reference.
Further customizing the experience, Booking Now results can also be based on the user’s current street-level location anywhere in the world. The App’s GPS technology then provides step-by-step directions from the current location directly to the user’s accommodation of choice, a first for hotel-booking applications.