Qantas & Samsung unveil Virtual Reality Experience for Travelers

  • Published by Ozgur Tore

qantas samsung vr

Are you ready to travel virtually? Qantas together with Samsung Electronics Australia has launched a new trial entertainment service that uses Samsung virtual reality (VR) technology to give customers a spectacular three dimensional experience in a 360 degree style interactive format.

Qantas’ VR headsets will transport customers to an immersive virtual world at the click of a button and showcase the sights and delights of network destinations, new Qantas products and the latest inflight blockbuster movies.

qantas samsung vr2

As part of the trial, a number of Samsung Gear VR headsets will be made available to customers in Sydney and Melbourne International First Lounges as well as in the First Class cabins on select A380 services. Qantas will be the only airline to offer a virtual reality entertainment experience inflight.

The trial will run for three months to assess customer feedback on how this kind of VR offering might add to their overall travel experience on long-haul flights.

qantas samsung vr3Qantas Group Executive, Brand, Marketing & Corporate Affairs Olivia Wirth said, “Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,”.

“From an inflight entertainment perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest in-flight experiences, like accessing the virtual worlds of their favourite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground. It’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”

Samsung Electronics Australia Chief Marketing Officer, Arno Lenior, said, “Samsung is immensely proud to be working with Qantas to deliver Samsung Gear VR entertainment technology through the airline’s first class services, both in the air and on the ground.

“We believe Samsung Gear VR, one of the latest innovations from Samsung, will open new worlds for Qantas customers who experience the technology for themselves,” Mr Lenior said.

Qantas is also working closely with production company Jaunt to develop and produce the live-action content including destination footage.

Tourism NT is the first tourism group to partner with Qantas on the content creation, with a special 3D experience from Kakadu National Park.

The Samsung VR headsets will be featured in the First Class Lounge in Sydney and Melbourne from mid-February and on select A380 flights between Australia and Los Angeles in the First Class cabin from mid-March.



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