Amadeus, a leading technology partner for the global travel industry, and the European Travel Commission (ETC) signed a strategic partnership last year to promote Europe as a tourism destination and launched a VisitEurope app. World Tourism Organization recently awarded the app with an UNWTO Ulysses Award for innovation in research and technology during FITUR 2015 in Madrid.
The VisitEurope app unites inspiration and conversion into one user interface rich with content with an aim to strengthen Europe’s image among long-haul markets and overcome the issue of seasonality through promotional activities.
If you haven’t tried it already – the VisitEurope app for the iPad is an innovative tool developed to help inspire travelers during the process of searching for and planning their travel. The aim of the app is to provide travelers with a mobile tool that enables them to obtain the best information about Europe with the added ability to plan and book their trips. The app guides travelers through the entire experience of the trip, from inspiration, search and planning to sharing.