JetBlue Airways wants to be the first major domestic carrier in the U.S. to accept Apple Pay in the sky, making mobile payments at cruising altitude simple and speedy. Customers often already have their mobile phone in hand or nearby when the time comes to buy a snack or amenity.
Those with an iPhone® 6, iPhone 6 Plus and soon Apple Watch™ can use Apple Pay to purchase premium offerings such as EatUp snack boxes and à la carte food options from the EatUp Café, premium beverages, onboard amenities and Even More Space seating.
"The sky is definitely not the limit when it comes to mobile payments with Apple Pay," said Marty St George, senior vice president, commercial, JetBlue. "Customers want an easy and fast transaction when they decide to make an on-board purchase so that they can get back to enjoying their flight."
JetBlue continues to offer customers the best onboard experience with free live seatback entertainment, complimentary Fly-Fi internet, the most legroom in coach* and now the option to use Apple Pay. Apple Pay will begin appearing on select JetBlue transcontinental flights from New York to Los Angeles and San Francisco in mid-February. Apple Pay will roll out to additional flights beginning in March, with all JetBlue flights accepting Apple Pay by June. Customers can ask their inflight crewmembers if Apple Pay is available.
To enable Apple Pay in the air, JetBlue will deploy iPad minis and NFC-enabled cases to more than 3,500 inflight crewmembers. In addition to the cases with Apple Pay compatibility, each iPad mini will be loaded with a custom-designed iOS app -- The Inflight Service Assistant -- which will give inflight crewmembers access to customer manifest and flight data to provide the best experience possible to JetBlue customers.
The Inflight Service Assistant app offers crewmembers the ability to easily identify TrueBlue and Mosaic loyalty members by name for those special touches like wishing a customer a happy birthday. The iOS app will also offer timely flight information, aircraft configuration and safety information, along with the cases that offer with the payment processing capability for Apple Pay and traditional credit card purchases.