On Wednesday, the Internet giant Google opened its first branded store in London, which is being used to showcase a range of Google products, including Chromebooks, Android phones and Chromecast dongles.
The internet giant isn’t opening its own store so much as renting a dedicated space inside brick-and-mortar chain Currys PC World, but it’s a step in a new direction. Previously, Google had opened a “Chrome Zone,” but this new venture is the first to feature the company’s name. Two more “Google Shops” are in the works.
James Elias, Google's UK marketing director, said, "With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life. We think it’s a genuinely unique try-before-you-buy experience.”