Today almost all travelers have a smartphone. According to a TripAdvisor survey 87% of global travelers use smartphones while traveling. On the other hand, around half of all smartphone users now have travel apps installed. As travel becomes more personalized, the potential of apps to influence our purchasing decisions, while creating merchandising opportunities for travel players is limitless.
Amadeus explore the use of mobile apps for travel and their findings can be seen in the infographic below. It shows how dramatic the growth of mobile apps in the travel lifecycle has been.