As a consumer moves through the travel decision funnel they are increasingly turning to social networks to help guide their travel decisions. Here are the ranking of the Top Performing Hotel Chains, Airlines, and Online Travel Aggregators (online travel agents and metasearch sites) on social media.
|1||The Ritz-Carlton Hotel Company||Hyatt Hotels|
|2||Mandarin Oriental Hotel Group||The Ritz-Carlton Hotel Company|
|3||Country Inns & Suites by Carlson||Trump Hotel Collection|
|4||Oberoi Hotels & Resorts||Loews Hotels|
|5||Sheraton Hotels and Resorts||Radisson Hotels|
|6||Four Seasons Hotels and Resorts||Mandarin Oriental Hotel Group|
|7||Fairmont Hotels & Resorts||The Peninsula Hotels|
|8||Hyatt Hotels||Marriott International|
|9||Amanresorts International||Hilton Hotels & Resorts|
|10||Drury Hotels||Sheraton Hotels and Resorts|
|1||American Airlines||American Airlines|
|2||Island Air||United Airlines|
|3||Delta Air Lines||Alaska Airlines|
|4||Frontier Airlines||Sun Country Airlines|
|5||Hawaiian Airlines||Allegiant Travel|
|6||Sun Country Airlines||Delta Air Lines|
|7||Southwest Airlines||JetBlue Airways Corporation|
|8||Alaska Airlines||Southwest Airlines|
|9||JetBlue Airways Corporation||Frontier Airlines|
|10||Allegiant Travel||Virgin America|
The results are according to eValue™ score by technology and data company, Engagement Labs.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
eValue analytics is the global standard for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score against 75,000+ handpicked, verified brands which includes marketers, advertisers publishers and broadcasters across the globe.