Menu

Adidas Buys Fitness Tracking App Maker Runtastic

  • Published by Ozgur Tore

runtastic

Adidas has bought fitness tracking app maker Runtastic at an enterprise value of € 220 million. The acquisition reinforces the adidas Group’s commitment to inspire and enable athletes of all levels to harness the power of sport in their lives.

Founded out of Austria in 2009, Runtastic has built a solid reputation in the digital fitness realm over the past five years, primarily for its flagship GPS fitness tracking app, racking up millions of downloads along the way. Runtastic offers over 20 apps covering a variety of endurance, health and fitness activities in 18 languages. The company has also launched a ton of hardware, too, including GPS watches and smartphone mounts for bikes. The apps help users at building six-packs, working out at home, and even improving your sleep. And late last year, Runtastic entered the virtual reality (VR) fray with a new fitness app for Oculus Rift.

Advertisement

Destinations

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...