Steigenberger to present MICE offerings using VR technology

  • Published by Ozgur Tore

steigenberger hotel groupGermany’s leading Hotel Company Steigenberger becomes the first hotel brand in the country to offer Virtual MICE Reality for everyone. 3D and virtual reality experts from ALDINGER+WOLF have been developing the photo-realistic and interactive digital MICE worlds which Steigenberger will present to its customers.

Steigenberger is the first hotel brand in Germany to offer Virtual MICE Reality for everyone to take home. This product will be presented for the first time at the IMEX Trade Fair to be held from 19 - 21 April and at the [email protected] IMEX Event which will be staged at the Steigenberger Frankfurter Hof on the first evening of the fair. One particular highlight will be a DJ appearance from Michi Beck, best known for being a member of the rap group “Die Fantastischen Vier”.

The Steigenberger Airport Hotel Frankfurt will be used as an example to create highly individualised seating and lighting options at the virtual level.

Puneet Chhatwal, CEO of Steigenberger Hotels AG, commented: “Steigenberger Hotels also have a reputation for delivering a particularly effective performance in the MICE sector. We are now seeking to use these innovations to consolidate our position further.”

The evening event will transform the Frankfurter Hof, Steigenberger’s flagship hotel, into a VIP boulevard of culinary delights with surprises in store. An animated guided tour will begin at the entrance and culminate in an interactive product experience at the very heart of the party.

DJ Michi Beck will be manning the turntables and create a great atmosphere. He is riding a particular wave of success at the moment, having emerged victorious in the Voice of Germany on two occasions and is also acting as coach to the German entry for the 2016 Eurovision Song Contest in Stockholm.



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