Emirates’ new interactive amenity kit utilise augmented reality

  • Published by Ozgur Tore

emirates Amenity Kit

Emirates has launched the world’s first interactive amenity kit in Economy Class, utilised augmented reality (AR) technology to unlock immersive content on mobile devices.

The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.

The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks - each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material - a water resistant fabric - and is designed to be reused after the flight to store anything from devices to cosmetics or stationery.

Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices. Emirates partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience. The content will continually be refreshed every six months so customers can look forward to new updates.

More broadly, the Blippar app is a Visual Browser which enables customers to discover more about the world around them. Customers can point at thousands of objects already recognised by Blippar (laptops to clothing and food to pets) to get additional information on those items. The content explains the object, the context and other useful and interesting facts – and is sourced from Blippar’s knowledge graph called Blipparsphere. Both the Blippar app and Blipparsphere are powered through Artificial Intelligence technology.

The cutting edge bags are part of Emirates’ continued product enhancement to improve comfort and convenience for Economy Class passengers. The entertainment on the app complements Emirates’ award-wining inflight entertainment system – ice Digital Widescreen - which has recently clinched its 12th consecutive award for ‘World's Best Airline Inflight Entertainment’ at the Skytrax World Airline Awards 2016. Passengers across all classes can enjoy over 2,500 channels of entertainment and free Wi-Fi on board all A380s and most B777s.The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.

To activate the augmented reality technology with the amenity kits:

   Download the Blippar app from the Apple Store or Google Play on your mobile device

   Scan the designs on the amenity kits

   Enjoy immersive content on your mobile devices



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