The hotel industry’s leading cloud platform, SiteMinder adds Barceló Hotels & Resorts portfolio to its distribution network. Barceló Hotels & Resorts is the third largest hotel chain in Spain and the news came one week ahead of FITUR which will be held in Madrid where SiteMinder will be exhibiting for the third consecutive year.
Barceló Hotels & Resorts’ head of e-distribution, Albert Santin, says, “SiteMinder has provided the peace we were looking for to complete our distribution strategy. Their expansive partner network gives Barceló direct access to new, important markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. And, I know SiteMinder will only continue to grow to provide us even greater direct business with the world’s leading distribution channels.
“Additionally, as we look to grow our portfolio to 200 hotels in the next five years, having the ability to centralise as many bookings as we can now means we can have greater control as we scale, be significantly more efficient, and make better decisions that drive revenue.”
Part of the Barceló Group founded in Spain’s tourism hot spot of Palma, Barceló Hotels & Resorts comprises 109 establishments with nearly 33,000 rooms across 18 countries. Almost all establishments are 4-star and 5-star vacation resorts and city hotels.
Mateus Coelho, regional manager – Iberia at SiteMinder, says, “SiteMinder’s partnership with Barceló Hotels & Resorts signifies the need for even the largest hotel brands to deploy distribution technology that is powerful and automated in order to remain competitive in today’s dynamic booking landscape. With SiteMinder’s Channel Manager, we are pleased Barceló can now benefit from incomparable reach online and a platform that works at the speed at which their guests are booking.”