Adventure operator, Acacia Africa has reported a surge in interest following BBC Africa series, the tour operator’s website showing a marked increase in hits over the period when the six programmes were aired.
Leanne Haigh, Sales & Marketing Manager at Acacia Africa, comments, “While we’re in the peak period for bookings, based on last year’s figures there’s certainly been a spike in interest based on web traffic and our sales are up by 15%.”
“The programme showcased the raw nature of Africa and that appealed to a huge number of people. Obviously, culture and adventure are integral elements of any journey on the continent, but David Attenborough brought back those magical safari moments that make Africa a one-of-a-kind continent.”
Timely for the tour operator, Acacia Africa is about to celebrate its 18th birthday in May, the adventure specialist giving away 18 free seats as part of a social networking campaign running on Facebook and Twitter.
Haigh, comments, “It was a great time for the launch as Attenborough put Africa at the top of any must have travel list. The captivating content of the series has also helped to generate interest on Twitter – our agents, clients and key bloggers joining the conversation”Acacia Africa’s 18th birthday campaign is live on Facebook at http://on.fb.me/14VR6VK. The tour operator is also running various birthday updates on Twitter under the #Acacia18 hashtag.