The Expedia group, the world's largest online travel company, reported today that travel demand for Jamaica continually grew in 2012 with more than 230,000 room nights garnered via the company’s platforms, with more than 60 percent of these bookings attributed to vacation packages.
The Expedia group features more than 140 websites in nearly 70 countries worldwide, from brands such as Expedia®, Hotels.com®, Hotwire®, Egencia®, Expedia Affiliate Network® and Venere®. Expedia also generates bookings from mobile sites and apps as well as offline booking channels.
New data from Expedia group indicates that the United States remains the key feeder market for Jamaica with a steady increase in travel demand in 2012. Other feeder markets for the destination include Canada and the United Kingdom.
The Expedia group is also pleased to report strong growth in bookings from the below emerging markets in 2012 when compared to the previous year:
• Brazil, with 57 percent growth
• France, with 22 percent growth
• Netherlands, with 16 percent growth
“In 2012, tourism to Jamaica received a push from new connectivity from the United States, Canada and Panama, which provided easier access to the destination. Demand for Jamaica has consistently increased on Expedia and Hotels.com sites fueled by package sales, which account for more than 60% of total sales into the destination,” said Marco Tagliatti, vice president of Lodging Supply for the Expedia group in Latin America and the Caribbean. “Hotel partners in Jamaica are experiencing the benefits of partnering with Expedia vacation packages, as average length of stay is reportedly growing to six nights and advanced bookings paced up in the first quarter of 2013.”Expedia also recently launched the new Expedia® Traveler Preference™ (ETP) program with hotel partners. ETP is designed to better serve travelers by offering them the choice to pay either at the time of booking (called Expedia Collect) or upon check out at the hotel directly (called Hotel Collect). For participating hotel partners, early testing showed that participating hotels were seeing an increase in bookings and seeing booking with longer lengths of stay compared to non-participating hotels.