According to a new forecast report from Timetric, things are looking bright for New Zealand’s tourism industry. In 2012 New Zealand had 22.8 million domestic trips, a number that is expected to reach 26.7 million by the end of 2017. The number of inbound tourist arrivals is expected to reach 3.1 million by 2017, growing at a CAGR of 3.97%. The surge in the tourism figures could be down to the popularity of Peter Jackson’s the Hobbit and Lord of the Rings – both major Hollywood productions filmed at various locations in New Zealand - or what Hobbit fans now like to call ‘Middle Earth’. Neighbouring countries such as Australia, China and Japan are expected to bring in 69.9% of the total number of inbound tourists. These new figures are seen as a positive trend for a country in need of a boost since the earthquake devastating Christchurch in 2011, claiming 185 lives.
Theme Park Gives New Zealand’s Economy a Lift
According to the World Travel and Tourism Council (WTTC), the tourism sector contributed 14.9% to the total GDP and 19.1% to the employment in New Zealand in 2012. The popularity of the Hollywood productions in combination with a big marketing campaign by the government agency ‘Tourism New Zealand’ to promote New Zealand as a tourist destination have been the main contributors to the upward trend. One of the most popular tourist attractions has been the ‘Hobbition’ in the Waikato region – a major theme park attracting Hobbit fans from all over the world.
The Timetric report; ‘Travel and Tourism in New Zealand to 2017’ was published on the 17th May 2013.