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TripAdvisor lists a non-existent restaurant as highly recommended

  • Published by Vedat
How reliable are TripAdvisor reviews and recommendations? Oscar's in Brixham, Devon - a non-existent restaurant - first appeared on the website in May, and after receiving a string of glowing reviews climbed above 37 other establishments in the rankings.

Oscars-restaurantIt was praised for its “mind-blowing”, “simply divine” “perfect” and “amazing” culinary creations that “bordered on sorcery”, with some even suggesting it ought to be awarded a Michelin star.

The listing for Oscar’s remained in place until July 24, 2013. Although there were two reviews posted on July 20 and 23 confirming that it does not actually exist, TripAdvisor removed it from the site after Telegraph Travel contacted.

While its crackdown failed to spot the fake reviews of Oscar's, Ziggy Hussain, the owner of a genuine restaurant in Halifax, claims his business has suffered after nearly 300 reviews – which he insists were legitimate – were deleted. Once ranked among the best restaurants in the northern town, Ziggy's Spice House is now rated 122nd out of 135.

Sydney Morning Herald started an online poll “Do you still trust reviews on TripAdvisor?”. 61% of the total 5138 votes said “No”.
Source: Telegraph, Sydney Morning Herald
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