Cooperation between the two organisations will focus on developing research on incoming markets to Europe, based on the globe shopper intelligence from Global Blue and ETOA’s in-depth knowledge of the inbound tourism industry.
The collaboration between the two organisations will bring the wealth of data and globe shopper knowledge from Global Blue together with ETOA’s contextual understanding of visitor flows to Europe. Joint seminars, webinars and briefings are planned with select data being made available to ETOA members.
Global Blue analyst Simon O’Connell has already participated in one of ETOA’s seminars at this year’s World Travel Market, entitled ‘The Growing Pains of Brazil’.
Regarding the partnership Simon said: 'We are looking forward to working with the ETOA and furthering our connections with its many important affiliates. I hope that by sharing our globe shopper data and analysis with ETOA, and by learning from their expertise, both parties will be able to further their objectives of improving the travel experience for visitors to Europe.'
Kerstin Bock, who is responsible for producing ETOA’s Research, said: 'I am very excited about our partnership with Global Blue. The company’s retail intelligence provides vital information and comprehensive understanding of global shopping patterns which are often early indicators of overall market trends. I am very pleased our members will be able to benefit from this market intelligence and am looking forward to further develop our partnership with Global Blue.'
Tom Jenkins, ETOA's CEO, added: 'One of the main reasons people come to Europe is to engage in luxury shopping; it becomes their principal pastime when not sightseeing. ETOA has always been interested in luxury shopping: and luxury shops have been central members of ETOA for almost 25 years. So we are thrilled to be working with Global Blue on a matter of central importance.'