The Expedia group provides hotel partners with access to an unmatched volume and variety of travelers worldwide through more than 150 websites in nearly 70 countries worldwide, from brands such as Expedia®, Hotels.com®, Hotwire®, Egencia®, Expedia Affiliate Network® and Venere®. Expedia also generates bookings from mobile sites and apps as well as offline booking channels.
The Expedia Market Management team participated in the North American Tour Operators Symposium in Curacao, from December 3-6, 2013, in order to reinforce the company’s commitment to hotel partners in the region and analyze new trends and online marketing tools and programs that could provide increased visibility and incremental demand for the island.
New data from Expedia group indicates that the United States remains the key feeder market for Curacao, with a steady increase in travel demand through the third quarter of 2013 of more than 18 percent year over year. The company also reports a triple digit percentage increase in demand since 2009.
Also, within the first nine months of 2013, the Netherlands maintained its position as the second most important market of origin for the destination on all Expedia platforms, showing more than a 40% increase in travel demand. The Expedia group - which has almost tripled hotel partners in Curacao since 2009 - is also pleased to report strong growth in travel demand to the destination from the below markets up to the third quarter of 2013, when compared to the previous year:
• Germany, with 40 percent growth
• Canada, with 35 percent growth
“Strong vacation packages and increased connectivity has resulted in substantial growth for the destination of Curacao,” said Brett A. Minzner, area manager for the Expedia group in the Caribbean. “Hotel partners in Curacao are experiencing the benefits of partnering with Expedia vacation packages, as travel demand is increasing in markets such as the United States and Netherlands, while Sweden, an emerging market, is reporting substantial growth.”
As part of the continuous search for improving the customer satisfaction, the company recently launched the Expedia® Traveler Preference™ (ETP) program, which offers shoppers the choice to pay either at the time of booking (called Expedia Collect) or at the hotel at the time of stay (called Hotel Collect). Hotels in the Caribbean that have enabled the Expedia® Traveler Preference™ (ETP) program have experienced an increase in their standalone (room only) year-over-year net room night production of 29 percentage points on average, according to analysis by the Expedia group. These figures are based on analysis from Expedia and include all ETP-enabled hotels in the Caribbean (104 hotels in total) as of June 18th 2013. The analysis of net room night production was based on standalone bookings from these hotels 28 days after the ETP-enabled date, versus 28 days before the ETP enabled date through June 18 2013.