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Hertz Launches Enhanced Car Rental Loyalty Program

  • Published by Ozgur Tore

Hertz has upgraded its industry-leading Gold Plus Rewards loyalty program.

hertzWith enhanced Gold Plus Rewards, members can easily achieve and retain status in elite tiers, earn extra points and redeem them faster, and access account balance information via improved technology.

"We are constantly striving to meet the needs and exceed the expectations of our loyal Gold Plus Rewards members," said Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "From faster status upgrades, to easier points redemption, to seamless enrollment, we've evaluated all aspects of Gold Plus Rewards to provide the best awards program possible."

Hertz has lowered the rental thresholds required to achieve and retain status in its elite tiers. It now requires only seven rentals to qualify for Five Star® and 20 rentals for President's Circle®.   This means Hertz rewards its most valuable customers by making it easier for Gold members to move up in status and enjoy additional benefits.

Gold Plus Rewards is now more rewarding with more ways to earn and redeem points around the world:

Fast Forward to Free Days: Gold members can earn Triple Points on qualifying rentals through April 15, 2014.

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