Harriet Green, winner of the Veuve Clicquot Business Woman of the Year accolade and Thomas Cook chief executive, has made it quite clear to David Cameron that it is the education system that is to blame for inflated travel prices during school holidays.
Cameron recently accused the travel industry of "deliberately" increasing their prices during school holiday periods. He suggested that schools should stagger their holiday times so there won't be such high demand in any one period for holiday deals.
Green told Cameron it was time to make changes in what she called an "antiquated" school term system. It is her belief that schools should have three equal holidays to better spread the demand for flights during vacation times. Currently prices in August increase dramatically due to the high volume of demand from both schools and offices alike.
In office environments the same situation arises, with everyone trying to secure time off for the same time of year every year. Families who decide to take time outside of these main seasons, are fined for taking their children out of school during the school term. Green says that this practice is "slightly judicious administration" and that for her it "doesn't feel right".