Kuoni Group Travel Experts, the world’s leading group travel provider, opens a new marketing office in Chengdu, the capital of Sichuan province and a major business and cultural centre in Western China.
The office will help the company market accommodation and experiences in the world’s destinations to the fourth most populous city in mainland China.
Opening the new office, chief executive of Kuoni Group Travel Experts, David Painter says: “Although many travellers come from the ‘super cities’ of Beijing, Shanghai or Guangzhou, ‘second tier’ cities are increasingly the focus for international investment. Chengdu has received more international investment than Beijing, Guangzhou or Shenzhen in recent years, helping to increase disposable income and drive the growth of a wealthier middle class.”
The largest foreign-travel-services company in China, Kuoni Group Travel Experts’ network in mainland China and its special administrative regions is centred in Hong Kong. However, given the size and global importance of the country, local marketing offices have been established in Beijing, Guangzhou, Shanghai and now Chengdu.
Chengdu is home to some 14 million people and to the production facilities and offices of a wide range of Chinese and multinational corporations. With flights to more than 20 international destinations, passenger traffic through Chengdu Shuangliu International Airport exceeded 31.6 million in 2012 with plans in place to increase that number to 40 million by 2015.
China’s economic fortunes and travel industry continues to grow at a healthy rate. According to the United Nations World Tourism Organization, Chinese travellers spent US$129 billion on international tourism in 2013, up +26% on 2012 and making them the world’s biggest spenders. Travellers from China will account for 40% of Asian international travellers by 2030, growing at a compound annual rate of about 11%.1 For Kuoni Group Travel Experts, outbound group travel from the country increased by 14% in 2013, following steady rises since entering the market in 2006.