The hotel search website trivago announced that hotel searches to Brazil during the World Cup are up 387 per cent year-on-year.
While global travel interest to Brazil has increased by 387 per cent during the World Cup period (12th June to 13th July), hotel searches to Brazil in general have only increased by 6 per cent year-on-year. This leaves some doubt as to whether Brazilian tourism will benefit in the long run from the World Cup.
Hotel searches made by UK travellers to Brazil increased by 19 per cent, which rose to 344 per cent during the World Cup period. Unsurprisingly, the majority of Brits searched for Rio de Janeiro (59.4 per cent), followed by Sao Paulo (8.5 per cent), Salvador (4.0 per cent), Manaus (3.7 per cent) and Belo Horizonte (3.4 per cent).
Meanwhile, mountain getaway Campos do Jordão has become the most popular domestic destination for Brazilians this June and July, as they attempt to escape the World Cup crowds. During June and July of 2013, Rio de Janeiro was the most popular domestic destination among Brazilians, followed by Fortaleza, Gramado, São Paulo and finally Campos do Jordão. This year, Campos do Jordão has jumped to first place. Situated a 2.5 hour drive from São Paulo and a 4.5 hour drive from Rio de Janeiro, Campos do Jordão provides Brazilians with the opportunity to escape the World Cup crowds without venturing too far.
When search data was analysed, UK fans consider Italy to be their biggest rival and have more confidence England will qualify second in the group stage.