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Curious George to encourage family travel to New York City

  • Published by Ozgur Tore

NYC & Company, New York City’s official tourism, marketing and partnership organisation, has announced Curious George as its sixth Official NYC Family Ambassador.

curious-george-nycAs part of the year-long collaboration, adventurous explorer Curious George will encourage family travel to the city’s five boroughs by highlighting New York City as a family-friendly destination.

In 2013, New York City welcomed an estimated 16.7 million family visitors, a 3.1 per cent projected increase over 2012, contributing approximately $16.5 billion in direct spending to New York City’s economy. Since the launch of the Family Ambassador program in 2009, family visitation to New York City has grown by 26.5 per cent and currently comprises 30.8 per cent of total visitation to New York City.

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