GTA unveils free itinerary builder to help agents profit

  • Published by Ozgur Tore

GTA unveils its first ever mobile tool to make life easier for the world’s travel agents and provide them with new revenue opportunities.

gta-travel2013Emutrip,, will start life as a free itinerary builder but will evolve over time into a sophisticated tool for travellers; accessible in store, at home and on the move.

Retail travel agents can use the free emutrip to create, build, edit and organise their clients’ travel itineraries. Emutrip quickly and simply automates the process of building a dynamically packaged trip and presents it in a way that is as appealing as the traditional holiday brochure but can be as individual as the traveller. It frees agents to devote more time to understanding the particular needs of their customers and providing relevant recommendations and reassurance.

As GTA continues to focus on doing business with travel businesses not consumers, each itinerary can be created using the agency’s own brand. Agents build elements of the itinerary day-by-day – from flights to rail travel, accommodation to activities – drawing on content from GTA’s extensive database and elsewhere. For instance, it includes flight information and can send alerts about delays, cancellations or gate changes.

Each itinerary is easy to edit with notes, reminders and additions as travellers take advantage of agents’ recommendations for excursions, sightseeing and attraction options, theatre tickets and more. It means agents can more easily up-sell and cross-sell options that are relevant to individual travellers and so earn more commissions.

Made to be mobile, travellers can download the emutrip app from the App Store and Google Play so they can view their itinerary on smartphones and tablets. Agents can also email the itinerary for travellers to read on their desktop computers or print out to carry with them.



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