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St. Pete/Clearwater cranks up the heat on UK market with largest ever campaign

  • Published by Ozgur Tore

stpeters UKwinter2015

Visit St. Petersburg/Clearwater (VSPC) will launch its largest ever advertising campaign in the UK in February 2015 with a multi-platform blitz that will generate projected impressions of up to 24 million over its month–long duration.

stpeters UKwinter15The campaign, led by the call to action, YouNeedSun.com, is being launched in partnership with Virgin Holidays. It will include creative displays across the UK rail network as well as London taxis, buses in both London and Manchester and the destination’s first national TV ad buy. The creative will feature phrases such as “A Little Warm Sun Might Relax That Stiff Upper Lip” and “Every Day Is Sun Day” with a competition to win a getaway to the sun-drenched destination on offer.

"This scale of this campaign is unprecedented for us in an international market,” says St. Pete/Clearwater UK Director Venessa Alexander. “The United Kingdom has remained the strongest international market for inbound traffic for the past 8 years and we’re looking to sustain that position.”

2014 proved to be a record-breaking year for tourism in St. Pete/Clearwater with Bed Tax Collections nearing an all-time record of $35 million for fiscal year 14, eclipsing FY13’s then record-breaking $31.1 million intake.  

The YouNeedSun.com campaign will launch on 2 February 2015 and will be supported by a PR strategy carried out by the destination’s UK agency Rooster PR.  

For more information about St. Pete/Clearwater, visit www.visitstpeteclearwater.com

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