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Why consumers abandon their online travel bookings?

  • Published by Ozgur Tore

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Almost every travel booking company is advertising to attract customers to book using the link they provide. However, 81% of visitors leave before completing their booking. Do you know when and why they quit?

In September 2014, SaleCycle embarked on the first survey of its kind to ask why travelers abandon their bookings. 86% of people said they typically make their travel bookings online – with the rest preferring to book in person or by telephone. The responders were in 12 countries across the globe, with the US, UK and Australia covering 64% of all responses.

The following infographic would be a valuable insight for marketing people who are working for an airline, hotel, OTA, cruise or car rental brand.

Sale cycle infographic

Booking.com
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