It shouldn’t be ignored; senior travelers are an unstoppable force according to a recent survey. Of over 2000 travelers surveyed, 50% more seniors indicated that they had gone on holiday 2-4 times in the past year when compared to younger travelers under 60.
In spite of the weaker South African economy, more than twice as many over-60s had been away on holiday more than 4 times in the past year. Some younger travelers amusingly offered to “delay marriage” and “dance naked in public” to go on their dream holiday, but most senior travelers say that they will simply skip fancy dinners and do some old-fashioned saving. Over 16% of seniors say that they do not need to budget for their next big holiday and will be paying cash – 3 times more than most younger travelers.
These are the results of 2015 TravelGround.com Travel Trends Survey which found out that senior travelers over the age of 60 are among the most frequent local travelers in South Africa.
Most senior travelers indicated that their ideal holidays involve relaxing nature-based activities, as well as city-based cultural experiences. “Based on bookings, we find senior travelers enjoying favorites like Clarens, Knysna, Marloth Park, and the Drakensberg” said Marosane Hutchinson, TravelGround’s Operations Manager.
When choosing an accommodation, senior travelers have a preference for breakfast being included with their stay, as well as for secure parking for their cars. It also emerged that travelers over 50 are significantly more interested in taking their pets with them on holiday.
“Many people in their 50s and 60s enjoy travelling with their pets. We are always happy to accommodate them where we can, though there are a limited number of pet-friendly establishments in South Africa” said Marcel van de Ghinste.
Travelers were asked about factors important for their accommodation booking decision. Senior travelers value written descriptions of accommodations twice as much as younger travelers. It also emerged that over 70% more seniors consider reviews by other customers to be important.
It was discovered that when choosing a website to book accommodation online, senior travelers place 50% more importance on personal recommendations compared to younger travelers. Seniors considered ease of use of the booking website to be one of the top considerations.
“We have many older clients and are continually engaged in getting their valuable feedback to make sure that we have the most user friendly features on our site. It’s our mission to create the easiest way to book accommodation online” said Peter Hanley, Marketing Manager of TravelGround.
If you would like to see the results of the survey, visit www.travelground.com/blog/press/