Tourism New Zealand created a new campaign for Australian travelers, offering a more magical experience during the ski season. The campaign in its third year encourages Australians to cross the ditch for a winter escape. Tourism New Zealand General Manager Australia Tony Saunders says the new winter campaign highlights the variety of unique winter experiences on offer in New Zealand - both on and off the slopes.
"Research tells us that majority of Australian's that visit New Zealand for the ski season are beginners, who want the freedom to take to the slopes in the morning and then explore what the region has to offer in the afternoon. The new campaign will showcase the variety of activities on offer for travellers to enjoy throughout their winter holiday."
The campaign aims to grow first time arrivals, increase average ski days and encourage Australians to cross the Tasman for the perfect winter holiday.
"This year's campaign launches earlier than ever before. Through our partnership with Air New Zealand and Flight Centre we will be looking to drive Australians to not just think about a winter holiday in New Zealand, but to book and make it happen," says Tony.
Air New Zealand General Manager Australia, Leanne Geraghty says, "to celebrate our 75th anniversary and in recognition of the importance of the Australian ski market to New Zealand, Air New Zealand have today launched a winter sale so more Australians can enjoy the ski season this year."
The sale period runs from Monday 23 March to Friday 27 March 2015.
Together, Air New Zealand and alliance partner Virgin Australia will operate more than 120,000 seats between Australia and Queenstown over the July to September period.
For the first time, Tourism New Zealand has partnered with Instagram to promote New Zealand in winter through paid imagery and video content.
Back by popular demand #NZdronie will be operating in New Zealand's mountain ranges. The flying drone allows ski enthusiasts to create personal videos and share the beauty of the South Island with their friends.