Global travel distributor GTA today at Arabian Travel Market launches a new loyalty programme for the Middle Eastern and African travel trade that books hotels, services and experiences with it. First launched across 11 Asian countries in 2012, GTA’s g shop today has over 16,000 registered users with US$83,000 redeemed on average every month. To date, more than US$2 million in rewards has been given away.
g shop, www.gshop-mea.com, in the region means that once enrolled, every booking a client makes earns them points to be redeemed for fantastic rewards. Smartphones, tablets, shopping vouchers, theme park tickets and more can all be earned.
GTA’s Middle East & Africa region is increasingly influential as the number of room nights sold through the region’s travel trade enjoyed double digit growth last year. While the United Arab Emirates and Turkey remain the top two destinations for travellers from the region, the United States, United Kingdom and France complete the top five.
While intra-regional travel – particularly within Africa – is still prevalent, many of the world’s destinations are benefiting from GTA’s success in distributing accommodation, ‘in destination’ services and experiences. Australia, Japan, Romania and Portugal have all seen the number of room nights booked in their hotels rise by more than 50%. Many more European and Asian destinations are also enjoying double digit growth.
Almost 70% of source markets in the Middle East & Africa have seen the number of room nights booked increase year on year. This is in large part due to the strength of GTA’s general sales agents in the region who have a deep knowledge of consumer travel trends in their particular markets and valuable insight into the political, economic, cultural and technological circumstances influencing travel businesses.