Global travel wholesaler Tourico Holidays has partnered with airberlin holidays, the tour operator of one of Europe’s leading airlines, airberlin. The wholesaler’s inventory covers the globe, hosting competitive prices in destinations such as New York, Miami, and Chicago as well as the European hotspots across Spain, Italy, and Germany. Tourico’s strength with 3 to 5-star hotel inventory attracted airberlin holidays, who shares consumer demand for thriving leisure destinations.
Tourico Holidays is known for its competitive prices for hotel inventory in large cities that are top destinations for airberlin holidays. As a prerequisite, all the hotels Tourico provides to airberlin holidays have a 3 star rating and above, as well as a minimum rating of 70% on the largest German-language travel opinion portal, holidaycheck.com. airberlin holidays plans to use this new partnership to expand its range of offers in key American and European cities, and plans to increase their share in the luxury segment by packaging more 4 and 5-star inventory. airberlin holidays will be connected to Tourico via an XML interface, which provides the airline access to the travel wholesaler’s most up-to-date inventory, including the newest ExclusiveDeals.
Tourico’s strength in popular U.S. destinations such as Chicago and New York City was also noticed by airberlin holidays. This strength had already been demonstrated through the success of multiple “offline” promotions through the collaborative efforts of the airline and Tourico’s Berlin-based Sales Manager Oliver Stahlberg. The success of these promotions influenced airberlin holidays’ decision to partner with Tourico Holidays, after demonstrating personal reliability and aggressive pricing in compressed destinations.
After a partnership agreement had been reached, airberlin holidays launched the “airberlin holidays Summer City Sale” in April 2015, featuring hand-selected inventory from the Tourico Holidays contracting team. This included much of Tourico’s hallmark ExclusiveDeal inventory, such as the Hyatt Regency Paris Etoile — a hotel where Tourico is the exclusive wholesale provider — as well as deals in Italy, Spain, Hungary, Finland, France, and the Czech Republic.