Tourism industry not only in Paris but around the globe is affected following the last month’s horrific terrorist attacks in the French capital. Major airlines serving to Paris and hotels in the city reported dip in bookings. Many waived cancellation penalties and offered to refund trips to Paris shortly after the attacks. Slowly it is time to revive business, a major campaign launched on Tuesday, 15 December to reassure public opinion and to boost the attractiveness of Paris not only among Parisians and the people of France, but also among the foreigners.
Following the attacks, air travel is affected where flight bookings to Paris collapse, Air France-KLM has put the financial cost so far of the Paris terror attacks at 50 million euros ($54 million) in November, while business has continued to suffer in December. Etihad Airways also announced a dip in bookings for travel from Europe to the Middle East following the attacks.
Japan Airlines would suspend flights between Paris and Tokyo’s Narita airport from January 2016 after demand fell about 60% following the attacks. The airline currently operates one round trip a day between Paris and each of Haneda and Narita, the two main airports in and near Tokyo. The airline will suspend flights between Paris and Narita from January 12 through February 29 except for several days. The company will decide later whether to resume the Paris-Narita flights in March after observing the situation next year.
From the hospitality point, the latest assessment from wholesale hotel room buyer JacTravel finds out that bookings are down for this normally busy time. According to a recent study by ForwardKeys, which looks at flight data, bookings to Paris are 28% lower than at the same time last year. The leisure sector is the most affected. Business travelers are continuing to come.
The Paris Convention and Visitors Bureau also reported "mass cancellations" immediately after the attacks and bookings down 13% for the Christmas holiday period compared with last year.
Hotel revenues in Paris are down 30-40 percent from last year's levels, restaurant revenues have fallen by a similar margin while new flight bookings to Paris fell by 27 percent in the week following the attacks.
With the support of Prime Minister (SIG), Minister of Foreign Affairs and International Development, Minister of Culture and Communication, Alliance 46.2 launched the campaign with a hashtag #ParisWeLoveYou.
The campaign’s goal is to communicate one strong message: “PARIS WILL ALWAYS BE UNIQUE”.
A dedicated website – Parisweloveyou.fr – invites the online community to share photos illustrating their attachment to Paris.
AccorHotels, Aéroports de Paris, Air France, Carrefour, Château de Versailles, Clarins, CMA Paris, Crazy Horse, Galeries Lafayette, GL Events, L’Oréal, Mairie de Paris, Mama Shelter, Melty, Musée Grévin, Office de Tourisme et des Congrès de Paris, Opéra de Paris, Poiray, Publicis, Reed Exposition, Rex Club, , Société d’exploitation de la Tour Eiffel, Théâtre du Châtelet, Voyages-SNCF.com, Voyageurs du Monde, Webedia are among the companies that are already partners in this campaign.
Paris is safe
"Come to Paris, security conditions are assured," Prime Minister Manuel Valls said on French radio, in what he described as a "message to all those tourists who cancelled their trip to Paris in recent days".
Paris is one of the top five travel destinations in the world and the city offers great deals that many travelers should consider to travel. Hotels in Paris are reluctant to slash their rates but they are offering a number of promotions. These include room upgrades, reducing the minimum length of stay, offering 25-30% discounts for one or two-night stays and special offer vouchers for New Year’s Eve dinners.