16 finalists in the Miss Universe China 2016 pageant are traveling to Thailand where they will be filmed for a week in October as they undergo various meaningful and joyful activities in the Kingdom. The hosting of 16 finalists in the Miss Universe China 2016 will help attract more affluent women travelers from China to Thailand.
For a week in October, the 16 finalists in the Miss Universe China 2016 will experience a variety of activities in Bangkok, Pattaya, and Chiang Mai. During the final round (in November, 2016), viewers of the pageant broadcast will have the opportunity to seeing the finalists discover the many amazing stories in Thailand and take part in charitable and social responsible activities. The finalists will also take part in fashion shows and post for a photo-shoot in Thai traditional dress.
During the week in Thailand, the 16 finalists in the Miss Universe China 2016 will be joined by Ms. Yun Fang Xue, who was crowned Miss Universe China 2015, and the Miss Universe China Organisation’s team members, totaling 40 participants. Their activities in Thailand will be shared live through the Miss Universe China Organisation’s website and Weibo and Wechat accounts. In addition, the accompanying press and fan members from China will also be reporting their movements in various other online and offline media outlets across China.
In 2015, Thailand attracted a total of 7.9 million Chinese tourists and generated 376 million Baht in revenue for the Thai economy, representing an increase of 71.14 per cent and 87 per cent on 2014, respectively. Based on a survey conducted between January and June, 2015, about 55.73 per cent of Chinese visitors to Thailand are free-independent travelers (up 81.20 per cent year-on-year) and the remaining 44.27 per cent are group tourists. The Chinese tourists spent on average 46,363 Baht per person per trip. Their popular destinations in Thailand are Bangkok, Pattaya, Phuket, Chiang Mai, and Krabi.
From January to May, 2016, Thailand welcomed a total of 4,184,071 travelers from China, a 24,02 per cent over the same period in 2015. For the entire year, TAT expects that Chinese tourists to Thailand will help contribute no less than 509 billion Baht to the Thai economy.