The China Tourism Academy’s (CTA) annual report of outbound tourism was released recently and for the second year running New Zealand topped the destination list for visitor satisfaction. Scenery, clean air and nature ratings performed especially strongly to help New Zealand beat out 23 leading international destinations.
The rankings were based on information from a nationwide survey that included 16,000 interviews with Chinese travelers and more than 100,000 online questionnaires.
Singapore was rated second in the report followed by Australia Italy, US and France.
China is New Zealand’s second largest visitor market and it continues to grow strongly. With an average of $4,800 per visitor the Chinese are among our top spending visitors. In the last financial year they injected $1.79bn into the New Zealand economy.