The action adventure film King Arthur: Legend of the Sword from Warner Bros. Pictures and Village Roadshow Pictures is coming to cinemas this May. VisitBritain has today launched an international film tourism campaign to showcase why Britain is a legendary tourist destination in partnership with Warner Bros. Pictures.
The six-week ‘Where Stories Become Legends’ digital campaign, a non-commercial partnership between VisitBritain and Warner Bros. Pictures, inspires people to book a King Arthur-themed holiday to Britain using #OMGBLegends (Oh My Great Britain ‘Home of Legendary Moments’).
The campaign features an exclusive behind-the-scenes video of writer/director/producer Guy Ritchie, writer/producer Lionel Wigram and the film’s stars Charlie Hunnam and Jude Law on location talking about the epic British landscapes used in King Arthur: Legend of the Sword and the emotions they inspire.
See below exclusive behind-the-scenes video on location for KING ARTHUR: LEGEND OF THE SWORD.
King Arthur: Legend of the Sword was filmed at Windsor Great Park and the Forest of Dean and Wye Valley in England, Snowdonia in Wales and Isle of Skye and the Highlands in Scotland.
VisitBritain Director of Marketing Clare Mullin said, “From watching the sunset from the Old Man of Storr on the Isle of Skye to walking in King Arthur’s footsteps in majestic Snowdonia to retracing his story at Tintagel Castle in Cornwall, Britain’s epic scenery, ancient history and magical landscapes have the power to transform our holiday experiences into the stuff of legends.
“Our collaboration with Warner Bros. Pictures on King Arthur: Legend of the Sword is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories.”
Photo credit: © 2017 Warner Bros. Entertainment, Inc. All rights reserved