VisitEngland shared results of its Easter Trip Tracker survey that revealed expected number of travelers in the UK for this Easter weekend. The figures show an increase on last year’s survey results.
The survey published today shows that 6.6 million Brits are planning an overnight holiday trip in the UK this Easter weekend, bringing an estimated £1.7 billion boost to the British economy, while in 2015 the figure was five million travelers.
Tourism Minister Tracey Crouch said, "The UK is a world-class tourism destination with countless things to see and do, so it is no surprise that so many of us are planning to holiday at home this Easter.
VisitEngland Director Patricia Yates said, “It is great to see so many Brits are planning holidays at home this Easter. The Easter break is a fantastic opportunity to get out and explore the outstanding accommodation, events and attractions right here on our doorstep whether enjoying a holiday at the seaside, countryside or on a city break.”
This year’s VisitEngland Easter Trip Tracker survey also found that 20% of adults in Britain ‘definitely’ plan to take an overnight trip over the Easter weekend, with a further 23% undecided. This is an increase on Easter 2016 where 17% were ‘definitely’ planning a trip and 16% were undecided.
Among those who ‘definitely’ or ‘might’ take a trip over the bank holiday weekend, 52% plan to take a holiday or short break, while 56% will visit friends or relatives.
As has been the case in previous years, those aged under 45 are the most likely to be taking a trip, as over half of them (58%) ‘definitely’ or ‘might’ take a trip. Parents (58%) are also more likely to be taking a trip than those without children (38%).
By social grade, those in the least affluent DE grade are much less likely to be taking a trip (15% ‘definitely’, 35% definitely / might), while those in more affluent social grades AB, C1 and C2 are more likely to be taking a trip (‘definitely’ AB 26%, C1 20%, C2 19%, definitely / might AB 48%, C1 40% and C2
More than half (55%) of those in Greater London say they will ‘definitely’ or ‘might’ take a trip. This is much more than those in other English regions (ranging from 36% to 47%).
Among the 23% of respondents who are undecided about whether to take an Easter trip this year, the most common reasons are ‘waiting to see what the weather is like’ (35%) and ‘waiting to see if I can afford it’ (29%). The weather is more of a concern this year than last (28%); affordability is also a greater concern than it was last year (26%).