Less than 24 hours after the creation of the Common Goal COVID-19 Response Fund, the UEFA Foundation for Children decided to support the initiative, making it the fund’s first institutional supporter.
It is hoped this investment will send out a clear message of solidarity within the global football community and help Common Goal make a positive impact through its existing network of football charities working with young people in over 100 communities severely affected by the new coronavirus.
The UEFA Foundation for Children provides financial support and services to organisations worldwide that place children rights at the heart of their projects. By supporting the Common Goal COVID-19 Response Fund, the aim is to help to tackle the immediate effects of the pandemic on children and young people and ensure that support continues beyond the initial emergency response, with a focus on deprived communities and conflict settings.
“In these difficult times, which affect many countries and the most fragile populations especially, it is important to coordinate and organise responses that are adapted to the needs of each situation,” the UEFA president and chairman of the foundation’s board of trustees, Aleksander Čeferin, said. “It is for this reason that the foundation board decided to join this initiative and allow football to play a role of social responsibility.”
In addition to its COVID-19 Response Fund, Common Goal has also announced the Live Match platform, in which players commit the 90 minutes they are no longer spending on the pitch to create positive outcomes at this challenging time. Manchester United player Juan Mata, the first player to join Common Goal back in 2017, will kick off the first Live Match this evening, Thursday 9 April, at 19:00 CET.
Mata will use his Instagram platform to connect with fans. The Bayern Munich and German international player Serge Gnabry, and a football-based community organisation that he is supporting through Common Goal will join. This is a really positive step for the Common Goal COVID-19 Response Fund.
“Welcome to the team, UEFA Foundation for Children,” Mata said. “To overcome the coronavirus, and the other challenges facing humanity, we need to coordinate individual efforts and work together as a team. I’m urging not only my Common Goal team-mates, but all other players and football leaders around the world to unite and help tackle this crisis, and at the same time use this as a catalyst to play a key role in tackling the other challenges humanity faces. Together we can beat this.”
Common Goal CEO Jurgen Griesbeck said: “In the midst of this crisis, football has the chance to realise its full potential in playing a leading role in shaping the world. Together, with everyone who loves football in support, the sport has a real opportunity to have a positive impact. We are delighted to have the trust and support of the UEFA Foundation for Children.”
How to support the Common Goal COVID-19 Response Fund
Donations can be made here.
Players who want to join the Common Goal team and pledge to support Common Goal at this critical time can do so at here.
In addition to making donations and joining the Common Goal team, individuals and organisations from the world of football and beyond are encouraged to follow the Common Goal Live Matches, starting with Juan Mata tonight.